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The Brand Flip

作者:Marty Neumeier

出版商:New Riders

A relationship. It’s quite true that a brand is a relationship between a company and its customers.

Marty, Neumeier. Brand Flip, The (Voices That Matter) (p. 22). Pearson Education. Kindle Edition.

這本書對我的影響非常的深厚,品牌到底是什麼? 而 Logo 到底是什麼? 如果你很想要研究品牌與顧客的關係,我真的非常推薦這本書給你。本書討論到產品、服務、品牌與顧客之間的關係,而設計又如何介入去協助,給讀者一個很大局觀的方式去討論品牌,而不是侷限在 Logo 的設計面。

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