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EXPERIENCE JAPAN PICTOGRAMS – 用視覺角度來提升日本旅遊體驗
2021-03-16
標誌設計如何提升旅遊體驗?

對於了解漢字的讀者來說,去日本旅遊基本上都不會有太多的問題,因為可以藉由日文漢字來猜出大概的語意。讓我印象很深刻是在東京搭電車時,抬頭一看,出現許多的象形符號與箭頭符號,而這些標誌在沒有任何語言的交流下,只是安安靜靜的待在哪,卻可以傳遞訊息給我們的大腦,就算我不了解日文,我還是可以讀懂這些標誌設計,不覺得很神奇嗎? 或許這就是設計的力量吧。

而日本設計中心 (Nippon Design Center)與大黑大悟 (Diago Daikoku) 為藝術總監,推出一個計畫 EXPERIENCE JAPAN PICTOGRAMS,決定要強化遊客來日本旅遊的體驗,推出了一系列的象形圖標,來支持日本旅遊業。開發了280個圖標,每一個圖標都是精心設計並附有功能性,同時可以讓遊客快速捕捉和理解日本旅遊的精髓,邀請遊客更深入地探索和享受日本。此外,每個圖標都設計為使用在不同的媒體上,從而具有廣泛的應用範圍。只要用戶遵守使用條款,所有材料都可以免費使用-個人,企業,商業或非營利組織。

當時聽到這個專案時,我就一直在思考,對於設計師要如何使用圖標系統,不是一件很難的事情,但是要流通在大眾活用卻不是那麼容易的事情,而在網頁中有提供ㄧ系列的如何使用圖標,真的是非常的細心與用心。

而這次很開心有一個機會與大黑先生Q&A,我與大黑先生的認識是因為 Intertrend 所結伴。大黑先生對與我來說是一位亦師亦友,從他的身上學習到非常多的設計想法與理念,而大黑先生也是一位非常大方的人,每次我有問題去請教他時,他也是非常康慷的分享過去經驗給我,而這次我也提問幾個問題給大黑先生。


Sam: 在專案中,你所面對最大的挑戰是什麼?

Daigo Daikoku : 最大的挑戰是如何傳達 EXPERIENCE JAPAN PICTOGRAMS 的價值,並提升來自不同文化與年齡層旅客的日本旅遊體驗。

象形符號通常都是提供給從事設計領域的人使用,像是座位圖標設計,編輯者或者網站設計等等。因此,EXPERIENCE JAPAN PICTOGRAMS 是提供給世界各地的所有人,所以我們需要簡潔與清晰的解釋概念,甚至是降低門檻讓更多人使用這些象形符號。

Sam: 當你在設計這些象形符號時,你覺得最重要的規則是什麼?

Daigo Daikoku :我相信要同時達到功能性與美學。功能性意味著清晰與差異化,而通過美學掌握形狀、線與邊距來創造一制性與獨特的象形符號設計。

Sam: 在你眼中,Emoji 與象形圖標設計差在哪?


Daigo Daikoku :Emoji 比象形符號更具有情感性與針對性,而象形符號必須能讓每個人理解,而不僅僅是個人喜好。

Sam: 你居住在美國也有一段時間了,對於美國的識別符號系統有什麼想法?跟日本又有什麼差異?


Daigo Daikoku :出乎我預期,在美國沒有那麼太多的象形符號。不論好與壞,但是我認為美國傾向直接使用句子來解釋的方式非常有趣。首先製作象形符號前需要了解含義,由於在美國非常的多樣性,因此可能很困難。但是我真的非常喜歡美國國家公園的象形符號設計。

Sam:EXPERIENCE JAPAN PICTOGRAMS 製作多樣的象形符號設計來支持旅客的體驗,那下一步是什麼?


Daigo Daikoku :關於 EXPERIENCE JAPAN PICTOGRAMS的下一步,我們更希望有更多的用戶案例研究,然後,我們也希望可以與旅遊產業合作。EXPERIENCE JAPAN PICTOGRAMS 的任務是“ 從視覺設計的角度支持日本旅遊業”,但是我認為,這不僅僅只是免費的象形圖標,而是非常有潛力的種子來連結下一個商業機會。

如果想要了解更多訊息,

Daikoku Design Institute
Nippon Design Center, Inc.
EXPERIENCE JAPAN PICTOGRAMS
EXPERIENCE JAPAN PICTOGRAMS – Line Sticker


(在後面也放上原文)

Sam: What is the biggest challenge in this project?

Daigo Daikoku: Biggest challenge was how we convey the values of EXPERIENCE JAPAN PICTOGRAMS as an initiative project for people of all cultures and ages to enhance their tourism experience in Japan.  

Pictograms are usually used by people who work in design fields such as wayfinding design, editorial design and web design. However EXPERIENCE JAPAN PICTOGRAMS are for all people all over the world, so we needed to curate(explain) the concept simply and clearly, and make people want to use these pictograms. 

Sam: What is the biggest challenge in this project ?

Daigo Daikoku: Biggest challenge was how we convey the values of EXPERIENCE JAPAN PICTOGRAMS as an initiative project for people of all cultures and ages to enhance their tourism experience in Japan.  

Pictograms are usually used by people who work in design fields such as wayfinding design, editorial design and web design. However EXPERIENCE JAPAN PICTOGRAMS are for all people all over the world, so we needed to curate(explain) the concept simply and clearly, and make people want to use these pictograms. 

Sam: When you create the icon system, what is the most important rule in your opinion ?

Daigo Daikoku: I believe to achieve both function and aesthetics. Function means visibility and distinctiveness. Aesthetic means to control shapes, lines, and margins to create a consistent look and feel and uniqueness of the pictograms .

Sam: In your opinion, what is the difference between an icon and emoji ? 

Daigo Daikoku: Emoji is more emotional and specific rather than pictogram(icon). 

Pictograms(icin) have to be able to be understood by everyone, not just by individual likes and dislikes.

Sam: You have been living in the US for a while, what do you think about the icon system in the US ? What is the difference between Japan and the US ?

Daigo Daikoku: I have felt that there are not as many pictograms in the US as I had expected. Neither is better or worse, but I think it is interesting that the US tends to explain directly with sentences. Pictograms are needed understanding its meaning at the first of all, It may be difficult because of the existence of diversity in the US.  I really love the pictograms and design system of the national park in the US.  

Sam: Experience Japan Pictograms create various icons to support tourist experience. So, What is next ?

Daigo Daikoku:In terms of the next step of Experience Japan Pictograms, we would like to have many specific case studies used by users. Then we would like to work with the tourism industry. Experience Japan Pictograms are an initiative project as having mission “support tourism in Japan from a visual design perspective,” but I regard that is not only just free pictograms but also the seed that has the potential to connect the next business. 

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